Clearview’s brand new showroom on the immensely popular Nantwich Trade Park opened on 24^th September and firmly establishes the company’s reputation as being one of the country’s leading suppliers of conservatories, orangeries and double glazing.

With many homeowners in the region now opting to renovate their existing property rather than move, Clearview have experienced an unprecedented amount of interest in their growing product range, hastening their need for an extra showroom.

Clearview are also aware that there will be an influx of people looking to improve their home in time for Christmas and a new showroom will help them capitalise on this rapidly increasing market. It is located next to complementary outlets such as Topps Tiles, The Garden Centre and the Plum Centre.

Their Nantwich showroom will be open 7 days a week and gives homeowners further opportunity to view each conservatory in an environment which best replicates that of the home. It also features a fully furnished orangery, plus windows and doors.

As in Clearview’s three other showrooms located in Holmes Chapel, Preston and Warrington, design consultants will be on hand throughout the showroom so that customers can obtain knowledgeable advice and expertise with no obligation to buy.

Further products such as the firm’s patio doors, bi-folding doors and French doors will also be on full display so that interested customers can fully get to grips with the aesthetic, security and monetary benefits to be gained from owning a Clearview product.

For directions to Clearview’s Nantwich showroom please call 0808 149 9453.

The 6750 SQ FT showroom is open seven days a week, including a late opening on Thursdays, and is ideally placed next to other recognisable businesses such as Toys R Us and the biggest Marks and Spencer’s outside of London. So there is no excuse not to pop in and look at the very best in double glazing before you go toy shopping or buying those weekly food supplies. You can even arrange a free appointment with a professional designer at the showroom at a time of your convenience.

Alternatively, if you have already ordered new windows and doors for your home, why not check out other home improvement solutions such as a fitted kitchen or fitted bedroom at Betta Living’s showroom.
Clearview Home Improvements near neighbour, Betta Living – located just 50 yards away have over 40 years experience installing beautiful fitted kitchens and fitted bedrooms with a huge a range of traditional, modern and contemporary styles for you to explore.

Not only that, but Betta Living have the very best in kitchen appliances available including ovens, hobs, microwaves, sinks, taps and dishwashers. As well as bedroom accessories such as interior, upholstery and lighting solutions. They even supply home bedding designed by Kylie Minogue, you should be so lucky!

So get yourself down to the Gemini Trade Park, located at Junction 8, on the M62, and come and see how your home could be transformed into a place the family can admire and enjoy!

For the latest Conservatories in Warrington, Double Glazing in Warrington or our fabulous new Orangeries in Warrington – visit our new Showroom or freephone 0800 915 8844 today!

“We at Premier Windows & Conservatories are proud to be associated with Conservatory Outlet and have found the partnership to be a huge advantage to our company,” said Paul Chenery, joint owner of the company.

“In 2008 we became a Conservatory Outlet dealer and with great support from Matthew and the team we were able to relocate to larger premises and showcase a wider range of conservatories, orangeries and double glazing windows & doors. Our customers are able to view differing styles and colours and appreciate the standard of workmanship that Conservatory Outlet offers.”

Andrew Green from Greenway Home Improvements, said he jumped at the chance to become a member of Conservatory Outlet, claiming that the company “treats you like an individual”.

“Free brochures when you join up, fully customised for your company, free lead generating website set up for your company, and a healthy number of other websites all generating leads to help you,” Andrew exclaimed. “And when you join you even get preferential rates from other suppliers because of the Group’s buying power.”

Andrew also said that despite 2009 being a difficult year, his company saw a genuine growth of 49%. He also praised Conservatory Outlet’s professional marketing company – Motionlab Marketing, which manages the website, handles the ‘search engine optimisation’, and does all the marketing.

John Beaty of Clearview Home Improvements, said he has difficulty believing the success his company has been having. “Well, we’re still looking for the catch and can’t find it, so we wish Matthew all the best in achieving his expansion plans for 2010,” he said.

Want to know more about the Conservatory Outlet dealership – call free on 0800 915 8844 today or click here to contact us online.

Clearview installs, on average, 60 conservatories a month with a sales value of £7.5 million last year through its established branches in Leyland, Lancashire and Holmes Chapel, Cheshire. The Warrington branch opened earlier this year is confidently expected to boost the company’s sales by a further £2.5 million in its first 12 months.

Such growth would be impressive under any conditions but with conservatory sales falling off a cliff over the past three to four years, it is quite remarkable. And yet according to sales director Chris Mitchell there are no miracles behind such prodigious growth: “Sorry to disappoint you but there are no big secrets behind our success; and to use a cliché it is down to professionalism – doing what any company should be doing but, I guess, doing it very well. Our combined experience has allowed us to avoid the pitfalls and growing pains that other start ups may experience, which means of course that there has been no learning curve.”

Another key element in the company’s success, says Mitchell, is its membership from day one of the Conservatory Outlet network: “We needed a first rate marketing and promotional campaign. Obviously we had several options including of course the development of our own strategies. We also looked around the market place to see what others were doing, what was successful and of course, what was not. We were aware of Conservatory Outlet and that it was a sort of networking operation and we were very impressed with what we saw.

“It appeared to be a sort of franchise, although on closer inspection there are no fees or tie-ins and we were able to retain our own identity as well as utilising the Conservatory Outlet brand. Our commitment to Conservatory Outlet was to buy product from them – all of our windows – for which in return we could tap into what we believe is in many respects the best retail marketing operation in the UK window and conservatory business.”

Clearview supplements the marketing it receives as part of the Conservatory Outlet network with its own television advertisements and extensive promotional activity across the region, in addition to local support for each store. “We do spend a considerable amount of advertising and promotion,” says Mitchell. “Advertising still works, although the way in which we advertise and promote ourselves is very different from when I began in the industry. The Internet is now a major factor in our lead generation.”

One of the key benefits that Clearview and other network members enjoy from Conservatory Outlet is the main national web site, in addition to an individually styled and hosted site that is customised – and importantly, optimised – to their company, in their specific area. This follows the strong and clear corporate identity of Conservatory Outlet but will also carry specific messages and design elements that are specific to each network member. Much of this is provided free of charge to members of the network.

“It is not the web site itself that is the key element here; a number of companies will provide this,” explained Mitchell. “What makes the Conservatory Outlet web site so effective is the back office work that means if you type ‘conservatories’ into Google, Conservatory Outlet will consistently be one of the top names listed; few of the big national retailers do this as effectively. And, perhaps more importantly, when someone is looking a little more specifically, dropping the area into the search, then the web site of the dealer in that area will enjoy their name popping up at the top of the list for thousands of key words entered by homeowners. We get hundreds of high quality sales leads from this.”

Installation boss Andy Ross says that the sales leads translate to better business and more satisfied customers: “Because many of the people that come to us through an Internet search have carried out a lot of research as part of the process, they are better informed and understand the key issues better. Our installation process is structured, using installers that are the best in the business and we communicate what is happening and when it is happening. And this all leads to very happy customers, who tell their friends and family. Again,” adds Ross, “this is a traditional approach but applied very effectively.”

The showrooms themselves are also a key part of the Conservatory Outlet dealer network requirement. Clearview’s latest is located on a large retail park in Warrington, surrounded with such retail giants as Toys ‘R’ Us in addition to a host of other home improvement outlets, such as tile centres. With a large car park it is destination shopping at its best. An investment of £150,000 has ensured that there is plenty for the visiting homeowner to become excited about, with interiors that are inspiring in themselves to offer Mr and Mrs Jones plenty to get the creative juices flowing for their stylish end of terrace, or the Ponsonby-Smythes for their country seat.

New styles abound, including examples of Orangeries with both brick and preformed pilasters. Ultraframe’s intriguing ‘Verandah’ is also to be found as well as the ever popular bi fold doors, something that Conservatory Outlet has recently begun manufacturing.

The objective therefore is very simple: all efforts are directed at driving traffic to the showrooms because once there, any reasonably interested homeowners will have difficulty in walking away. And with Conservatory Outlet’s market-beating online effectiveness and, in the North of England at least, regular television advertising, it is an unbeatable package. That there is no premium charged by Conservatory Outlet for such powerful marketing is extraordinary.

Says Mitchell: “It was a no brainer to use Conservatory Outlet when we began Clearview simply as our investment went into the first showroom and infrastructure. But now we have a choice, we could market ourselves quite comfortably. But why would we when we have the best marketing package in the country, free of charge?”

To find out more about Clearview Home Imporvements visit www.theconservatoryoutlet.co.uk or yopu can click on www.conservatoryoutlet.co.uk.

How often have you seen a beautiful orangery lit up at night and not been envious of the stylish extra living space?

An orangery can give you a luxurious dining room in which to entertain by candlelight, an airy garden room in the daytime, a useful working study, or if you have little ones around the house, the additional space can become a bright and buzzing playroom.

Many people think of orangeries as a more substantial version of the traditional conservatory – and they would be right. There is more brickwork showing in an orangery so it seems more solid and room-like, while natural daylight still floods in from the self-cleaning solar controlled glazed roof and windows.

But, what many people don’t realise is that generally they don’t need planning permission or any special building regulations to extend in this way.
While orangeries have become synonymous with luxury country homes, the latest contemporary bespoke designs are just as at home in the suburbs as they are in the country.

At Clearview Home Improvements they have really caught on to the orangery phenomenon – appreciating exactly why people aspire to this extra living space.
With many years experience, the team at Clearview has devised some fabulous showroom displays for you to see exactly what can be achieved.

Half the wall area of an orangery can be in brickwork and what’s more, interiors can be designed with unique internal lighting pelmets for soft low voltage down-lighters which can be used in the evening to give a glowing, cosy atmosphere.

More affordable than a traditional extension, an orangery or conservatory can be a versatile and stylish living area and they tend to become the main feature of a home!
Clearview which showcases a whole range of orangeries and conservatories at their three outlets in Preston, Holmes Chapel and Warrington, also has state-of-the-art technology and innovations to offer customers.

One of the latest is coloured windows – sage green is a popular option giving the effect of a traditional orangery painted in the latest heritage colours – ideal for a home with a history, yet still maintenance free! This facility is also ideal when matching up colours to seamlessly blend with existing adjoining buildings.

And there is a range of new designs to see at the showrooms, including a contemporary atrium design – putting a modern twist into what is normally a traditional style roof.

While the team at Clearview Home Improvements has extensive experience in the conservatory business, orangeries now account for over half their trade – they will design and build and they also guarantee all work carried out under their customer charter.

As managing director John Beaty explains: “We stick to the building schedule religiously and keep customers informed every step of the way.”

Employing a team of around 60, Clearview has ensured all its sales executive are CAD (Computer Aided Design) trained, to enable them to show prospective customers exactly what their orangery or conservatory will look like.

Customer service is paramount at Clearview which has developed an interior design facility giving customers various options when their conservatory or orangery is built.

You can choose from a range of tiles, laminate flooring and lighting and the team can also advise on electrical wiring to accommodate flatscreen TVs and entertainment centres. Heating options can also be discussed along with various door and window options to ensure all-year round comfort.

No matter what style of property you have, be it traditional or contemporary, the team at Clearview will advise you on the best conservatory or orangery to suit your needs.

They are also able to supply other products – these include A-rated windows, aluminium bi-folding doors, modern composite doors and if you have a traditional property, they can supply sliding sash pvc windows.

So if you want to be inspired visit one of Clearview’s excellent showrooms and meet the team at Preston, Holmes Chapel or Warrington – or if you prefer freephone 0800 011 2400 and arrange for their experience designers to visit you and your home.

Ideally located on a new Warrington retail park adjacent to other home improvement retailers and major retail brands from all sectors, the new Clearview showroom is the result of a £150,000 investment to create what is believed by Conservatory Outlet to be ‘the best retail conservatory showroom in the North of England and probably the UK’.

The showroom contains 8 fully featured conservatories in a range of styles, including a number of orangeries constructed using traditional brick and others using the latest modular components. A range of colours also illustrates the options open to customers, with bi-fold doors bound to provide an attraction to visitors. Every conservatory is fully furnished in a range of styles, designed throughout by a professional interior designer.

Clearview, which was formed just two years ago and a member of the Conservatory Outlet network from day one, has leapt to become the region’s leading retailer installing 60 conservatories a month with a sales value of £7.5 million last year through its existing branches in Preston, Lancashire and Holmes Chapel, Cheshire. The Warrington branch is confidently expected to boost the company’s sales by £2.5 million in its first year.

“Clearview Home Improvements fully embrace the ideals and professionalism that we aspire to at Conservatory Outlet,” commented Matthew Glover, the company’s managing director. “It is a superb operation that significantly builds upon the marketing support that we provide by creating its own television and other regional advertising; the rapid growth enjoyed by Clearview is the result of total professionalism.”

Clearview sales director Chris Mitchell believes that the marketing might of being a part of the Conservatory Outlet network has been a keystone in the success of the company: “Between us the directors of Clearview have more than 40 years in the business. But the superb marketing support, including television advertising and the industry’s best internet advertising & marketing team, has helped us become the region’s number one retailer in just two years.”

Readers interested in further information on Conservatory Outlet should visit a special website: www.conservatoryoutlet.co.uk

The 6750 SQ FT showroom is open seven days a week, including a late opening on Thursdays, and is ideally placed next to other recognisable businesses such as Toys R Us and the biggest Marks and Spencer’s outside of London. So there is no excuse not to pop in and look at the very best in double glazing before you go toy shopping or buying those weekly food supplies. You can even arrange a free appointment with a professional designer at the showroom at a time of your convenience.

Alternatively, if you have already ordered new windows and doors for your home, why not check out other home improvement solutions such as a fitted kitchen or fitted bedroom at Betta Living’s showroom.

Located just 50 yards away across Clearview Home Improvements car park, Betta Living have over 40 years experience in the fitted kitchen and fitted bedroom industry and have a range of traditional, modern and contemporary styles for you to explore.

Not only that, but they have the very best in kitchen appliances available including ovens, hobs, microwaves, sinks, taps and dishwashers. As well as bedroom accessories such as interior, upholstery and lighting solutions. They even supply home bedding designed by Kylie Minogue, you should be so lucky!

So get yourself down to the Gemini Trade Park, located at Junction 8, on the M62, and come and see how your home could be transformed into a place the family can admire and enjoy!

For the latest Conservatories in Warrington, Double Glazing in Warrington or our fabulous new Orangeries in Warrington – visit our new Showroom or freephone 0800 915 8844 today!